Privacy Policy

Information on the processing of personal data under Art. 13, 14 GDPR · As of November 2026

1. Controller

Controller within the meaning of the GDPR: Charlotte Götz / [Better Visibility LLC – company name placeholder] [Street No.], [Postcode City], [Country] Email: visibility@better-technologies.com A data protection officer is not legally required and has not been appointed.

2. General

I process personal data only as far as necessary to provide this website, handle your enquiries or meet legal obligations. Legal bases are in particular Art. 6(1)(a) (consent), (b) (contract/pre-contractual steps), (c) (legal obligation) and (f) GDPR (legitimate interest). The website is encrypted via TLS/SSL.

3. Hosting and server log files

The website is hosted by and delivered through the network of Cloudflare, Inc. (101 Townsend St, San Francisco, CA 94107, USA); publishing runs through a code repository at GitHub Inc. (88 Colin P Kelly Jr Street, San Francisco, CA 94107, USA). The repository does not process visitors' personal data. Database and storage for the blog admin area run on Lovable Cloud (Supabase, Inc.). When you visit, technically necessary data is processed: IP address, date/time, page visited, referrer, browser and operating system, to provide the site securely and reliably (Art. 6(1)(f) GDPR). Logs are stored only briefly. Data processing agreements (Art. 28 GDPR) are in place or being concluded with Cloudflare and Supabase. Transfers to the USA take place, based on the EU-US Data Privacy Framework or EU Standard Contractual Clauses.

4. Cookies, analytics and fonts

For visitors this website sets no analytics, tracking or marketing cookies without your prior explicit consent. On your first visit a consent selection (cookie banner) appears; your choice is stored in the browser's local storage and can be changed at any time via “Cookie settings” in the footer menu. Google Analytics (section 5) only loads after you have consented. Fonts are loaded locally from this server; there is no connection to Google Fonts. In the protected admin area only, a technically necessary sign-in token is stored in the browser's local storage for signed-in administrators (Sec. 25(2) TDDDG, Art. 6(1)(f) GDPR).

5. Web analytics with Google Analytics

Once enabled, I evaluate the use of this website with Google Analytics (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Google LLC, USA). Usage data is processed: pages visited, order of visits, time on page, coarse location (derived from the IP address), device type, browser, operating system and click or scroll behaviour. According to Google, Google Analytics 4 does not store full IP addresses and does not merge them with other data. Google Analytics sets cookies or uses comparable technologies and may transfer data to the USA, based on the EU-US Data Privacy Framework or EU Standard Contractual Clauses. Legal basis is your consent (Art. 6(1)(a) GDPR in conjunction with Sec. 25(1) TDDDG). The analytics service only loads after you have consented. You can withdraw your consent at any time with effect for the future, e.g. via the cookie settings or by an informal email to visibility@better-technologies.com. A data processing agreement with Google under Art. 28 GDPR will be concluded [placeholder: please conclude it]. The retention period for event and cookie data is set in the Analytics settings [placeholder: 2, 10 or 14 months]. More: policies.google.com/privacy

6. Google Search Console

To assess this website's visibility in search engines I use Google Search Console (Google Ireland Limited / Google LLC, USA). The evaluation is aggregated: queries, impressions, clicks and average positions are shown without any personal reference. Search Console does not set cookies in visitors' browsers and does not identify individuals. Where technical data is transmitted to Google when the website is called up, this happens only within the scope of the sections 'Hosting and server log files' and 'Cookies, analytics and fonts'. Legal basis is my legitimate interest in designing the website according to demand and in improving its findability (Art. 6(1)(f) GDPR). The data processing agreement with Google under Art. 28 GDPR also covers Search Console.

7. Contact by email

If you email me via “Request package” or “Request a quote”, I process your details (e.g. name, email address, message) to handle your request (Art. 6(1)(b) GDPR, otherwise (f)). Email is operated via Google Workspace (Google Ireland Limited). Data is deleted once the request is fully handled, unless statutory retention obligations apply.

8. Contact via WhatsApp

Via “Get in touch” you can reach me on WhatsApp (WhatsApp Ireland Limited / Meta Platforms). WhatsApp only opens after your click; your phone number, profile name and message are then transmitted to WhatsApp and to me. WhatsApp may process metadata and transfer data to the USA (EU-US Data Privacy Framework). Legal basis: Art. 6(1)(b) or (a) GDPR. If you prefer not to use WhatsApp, please email me. More: whatsapp.com/legal/privacy-policy-eea

9. Appointment booking via Google Calendar

For “Book a first call”, the Google Calendar scheduler (Google Ireland Limited) loads in a window only after your click. Your IP address and technical data are transmitted to Google; when booking, also your name, email address and chosen slot. Purpose: arranging a call (Art. 6(1)(b) GDPR; loading the window: (a) by your click). Transfers to the USA are possible (EU-US Data Privacy Framework). Details: policies.google.com/privacy

10. Links to LinkedIn

The website contains simple links to LinkedIn. No plugins are embedded; data is only transmitted when you click the link and visit LinkedIn, where the privacy policy of LinkedIn Ireland Unlimited Company applies.

11. Blog and admin area

The blog can be read without signing in. The admin area is for authorised administrators only; sign-in uses email/password or Google sign-in, processing email address, name and sign-in times (Art. 6(1)(f) GDPR). For internal optimisation of blog texts I use an AI service via Lovable AI; only article texts are processed, no visitor data.

12. Retention

Personal data is deleted once the purpose no longer applies. Statutory retention periods (e.g. 6 or 10 years under German commercial and tax law) remain unaffected.

13. Your rights

You have the right of access (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction (Art. 18), data portability (Art. 20) and to withdraw consent with future effect (Art. 7(3) GDPR). An informal email to visibility@better-technologies.com is sufficient.

14. Right to object (Art. 21 GDPR)

Where processing is based on Art. 6(1)(f) GDPR, you may object at any time on grounds relating to your particular situation. I will then stop processing unless there are compelling legitimate grounds.

15. Right to lodge a complaint

You have the right to lodge a complaint with a data protection supervisory authority, in particular in the Member State of your residence, workplace or the alleged infringement.

16. No automated decision-making

No automated decision-making including profiling (Art. 22 GDPR) takes place. You are not obliged to provide data; without contact details, however, I cannot answer your request.

17. Changes

I update this policy when the website or legal situation changes. The version published here applies.