What Is GEO? Visibility in AI Answers

ChatGPT, Perplexity, and Google AI Overviews are changing how people search for information. Instead of ten blue links, users receive direct answers.

Generative Engine Optimization (GEO) ensures that your brand is mentioned and cited in these answers—through clear structure, verifiable expertise, and a strong presence in trusted sources.

To get started, assess how AI systems currently talk about your company and address the specific gaps.